Livespins integrates social live streaming product into Relax Gaming

Online slots concept
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Livespins’ social live streaming product has been integrated into the online casino offering of Relax Gaming.

Operators that utilise Relax Gaming’s P2P aggregation platform can now supply their customers with Livespins’ slot live streaming experience, allowing them to bet behind the action of their favourite streamer as they play.

The deal builds upon a pre-existing relationship between Livespins and Relax Gaming, as the provider’s in-house and third-party content is already integrated into the Livespins lobby and is used by its streamers in their broadcasts.

“Relax Gaming is one of the biggest content providers in the industry so to have it distribute Livespins to its partners makes this one of the most important agreements we have signed to date,” commented Michael Pedersen, Chief Commercial Officer at Livespins.

“This partnership drastically increases the reach of Livespins, allowing more operators than ever before to integrate our solution into their casino lobbies and leverage the huge demand for streaming content among players across the world.”

Livespins allows players to watch their favourite streamers play slots but also bet on every spin as it takes place, producing a group bet and shared experience where each player can determine their bet size and number of spins.

The social live streaming product also offers promotional elements such as the freespins and leaderboard tools to keep players entertained.

Shelley Hannah, CPO at Relax Gaming, added: “Partnering with Livespins has bolstered our offering and we’re excited to bring this new stream of entertainment to our operators and players.

“We’ve recognised significant growth in appetite for players to engage with streaming content in recent months and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration.”