Sports Illustrated, in partnership with 888, is to launch its first retail sportsbook entity at Michigan’s Island Resort & Casino, with OpenBet selected to power the space.
888 and Authentic Brands Group first aligned in June 2021 with a view to utilising the well known media brand to capitalise on the opportunities presented by the US’ online sports betting space.
Subsequently, the retail ecosystem has been targeted, with OpenBet selected as the partner of choice to support this journey.
Howard Mittman, US President at 888, noted: “Our alliance with OpenBet to power Sports Illustrated Sportsbook, celebrated with this launch, paints a promising future for the retail betting landscape in Michigan.
“As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences.”
The operator’s OpenBet powered solutions within the Island Resort & Casino, include betting counters and self-service kiosks that comprise a range of wagering options. These include same-game parlays, in-game wagering, teasers, futures, and player props, which are integrated through OpenBet’s Trading System.
“We are delighted to partner with 888 and Sports Illustrated Sportsbook to power their first-ever retail launch,” commented Deb Krupinski, US Vice-President at OpenBet.
“Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.
“Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivalled content. We’re excited about the future and eager to see the successes this launch will bring.”
