GeoComply named Bet99 geolocation partner in Ontario

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Canada-based online sports betting and casino platform Bet99 has recruited the services of GeoComply, which will serve as the operator’s geolocation supplier in the province of Ontario.

This will see the group, which is striving to attain “the very best customer experience”, gain solutions for desktop and mobile that are designed to help increase pass rates, detect fraud, and boost gross gaming revenue.

Lindsay Slader, GeoComply Senior Vice President, noted: “We are thrilled that Bet99 has adopted our new technology, which makes geolocation compliance easier than ever for players and easier than ever for BET99 to integrate, helping to keep them compliant, profitable and safe.”

Furthermore, the agreement will also comprise anti-fraud and geolocation solutions provider’s latest introduction. This aims to allow players to validate their location in one click without leaving the page or downloading a companion app or plugin. This, it hoped, will eliminate a key player pain point and boost conversion.

Paul Nyzuk, BET99 Chief Technology Officer, commented, “We are excited to partner with GeoComply. They have more experience than any other geolocation provider and a commitment to innovation, as evidenced by GeoComply’s new No Download Browser Solution. 

“Our priority is ensuring the best player experience while achieving the highest standards in compliance. GeoComply’s cutting-edge technology brings tremendous efficiencies so BET99 can achieve these goals.”

Earlier in the year, Laura Petrauska, Head of Casino at BET99, spoke to CasinoBeats regarding the best-performing slot innovations for BET99, as well as the importance of striking a balance between offering popular and innovative titles.

“While it may not necessarily be an innovation, we definitely have seen cluster mechanics gaining popularity,” she said. 

“I think that while we are still seeing Megaways slots performing well, right now traditional slot paylines are becoming less and less common, with different cluster mechanics taking the lead.”