ESA Gaming sees ‘great potential’ in Serbia with MaxBet deal


ESA Gaming has extended its Eastern European reach to Serbia following the studio’s latest content partnership with MaxBet

Reaching players in Serbia for the first time, ESA Gaming has agreed to integrate its complete range of ‘non-traditional’ games into MaxBet’s online casino platform. 

Thomas Smallwood, Head of Marketing at ESA Gaming, commented: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”  

Holding an online market share of 20 per cent in Serbia, MaxBet will receive ESA Gaming’s EasySwipe content offering that includes Pirate Mine, Goal Mine, and Dragon Mine, in addition to upcoming slot releases ‘to be added soon’. 

Vukašin Marelj, Head of Online Casino at MaxBet, added: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

The deal marks one of the first partnerships for MaxBet since Flutter Entertainment acquired a 51 per cent share towards the end of last month for €141m, becoming the majority stakeholder in the Serbian operator.