Alexander Lapinniemi joins RAW iGaming at ‘hugely exciting time’

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RAW iGaming has named Alexander Lapinniemi as Director of Account Management amid a “hugely exciting time” for the company as it aims to maintain momentum and go from “strength-to-strength”.

The latest addition of the gaming developer and aggregator’s commercial team will be tasked with forming an experienced team to manage existing customers, which include tier-one brands, as well as driving a wider awareness of RAW and its portfolio of games.

This latest hire comes hot on the heels of RAW iGaming stressing confidence of achieving significant success after making its Ontarian entry. The group proclaimed that it would be key in helping Ontario operator’s differentiate their product offerings from that of rivals.

Central to this strategy are the SuperSlice, SuperTracks and SuperSymbols mechanics. The former uses wheels instead of reels, SuperTracks uses pathways or tracts to determine wins and latter sees adjacent matching symbols combine with a view to heightening win potential.

“Alexander is a highly valuable asset to any business, and we are thrilled to be able to welcome him to RAW and for us to leverage his passion, experience and skills as we continue to grow at scale,” commented Tom Wood, Founder and CEO of RAW iGaming.

“This is a hugely exciting time for RAW and with Alexander installed as our Director of Account Management, we will continue to go from strength-to-strength by standing out in a sea of sameness and delivering new and exciting player experiences.”

Lapinniemi counts past experience at the likes of Jackpotjoy Group, where he occupied the roles of CRM Agent and Platform Specialist.

In addition, he has enjoyed a three year and eight month stay at Play’n Go, in addition to being a key account manager at Yggdrasil between September 2021-2023.

“RAW igaming is whipping up a storm right now and I’m thrilled to be joining the ride,” noted Lapinniemi.

“This is an industry that I love and am passionate about, feelings that are baked into RAW’s DNA.

“Its suite of games really do push boundaries and are proven to hit the mark with players in markets across the world. My job now is to support operators in launching the edge-of-the-seat experience our games deliver and ensure they stock them in their lobbies.”