LeoVegas to capitalise on Dutch ‘great potential’ in a bid for market share


LeoVegas has officially launched its services to Dutch players as the operator aims for a market of “great potential” to become a central point of its global growth journey.

Building on numerous points of expansion across Europe that have been evidenced thus far through 2023, consumers will be able to access a suite of casino, live casino, featuring native speaking hosts, and sports betting offerings.

This “important step” of the group’s international growth strategy following the Dutch gaming authority, Kansspelautoriteit, issued the operator with a five year licence earlier in the year, This, at the time, became the 26th such certification issued by the regulator.

Additional European sports betting and igaming launches that have swelled the company’s presence through the current year have taken place in Denmark, Germany and the UK, under the Expekt, LeoVegas and BetMGM brands, respectively.

An array of sporting alliances, alongside the likes of Manchester City and Newcastle United, have also been agreed, which are tasked with increasing brand awareness and visibility.

“The King of Casino is finally home in the orange kingdom! I am delighted that we are taking steps into the Dutch market,” noted Gustaf Hagman, CEO of LeoVegas Group.

“The combination of a well known brand, our platform, and cutting-edge content will make LeoVegas.nl a contender for the leader’s jersey in the Dutch igaming market.” 

Earlier in the week, Finnplay has deepened its influence over the Dutch online gaming ecosystem after Hommerson Online became the fourth company to recruit the company’s services ahead of launching in the region. This also became the 27th permit issued by the Ksa.