Dutch authority KSA to raise Cruks public awareness with pilot campaign

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The Netherlands’ gambling authority, Kansspelautoriteit, has begun a pilot public awareness campaign for its Central Register for the Exclusion of Games of Chance – Cruks.

To be carried out by advertising agency KesselsKramer, local outlet CasinoNieuws stated the campaign has been launched across social media platforms to provide players with information about how they can use Cruks to self-exclude from all Dutch licensed gambling operators.

Supported by the Trimbos Institute, KSA is also making the campaign visible via mailings, screens in waiting rooms and posters.

Cruks was established by the KSA in October 2021, coinciding with the Dutch government’s introduction of the Remote Gambling Act, which regulates online gambling in the country.

The service allows players to take a voluntary break from gambling which, once registered, they won’t be able to gamble for a minimum period of six months.

Back in April, the KSA updated its self-exclusion service to make it easier for those suffering from gambling problems to exclude themselves.

Alongside a renewed Cruks website, updates included making the exclusion period applicable across both land-based properties and online brands.

Players who self-exclude from gambling for longer than six months can now unsubscribe once that period is up, but an eight-day reflection period – to which players still won’t be able to gamble – has been introduced to discourage impulsive unsubscribing. 

Cruks communication was also updated to replace the term ‘play pause’ with ‘gambling stop’ in line with self-exclusion research.