The European Gaming and Betting Association has stated that eight million safer gambling messages were shared across social media in 20 different European countries during European Safer Gambling Week 2023.
Analysis from EGBA noted that the third annual European Safer Gambling Week – November 13-19 – saw a record number of participants and new highs in safer gambling promotion.
For the third edition of the initiative, several events took place to raise awareness about safer gambling and offer advice to players, alongside a social media campaign spanning Facebook, Instagram, LinkedIn, and X.
European Safer Gambling Week 2023 had over 160 partners participating across various areas of the gambling industry, including operators, trade associations, harm-prevention organisations, and national gambling authorities.
The initiative was promoted in 20 different countries with a record eight million safer gambling messages across social media, an uptick of 430 per cent in comparison to 2022. Messages included signposting players to resources such as safety tools and tips, translated into over 20 national languages.
“We’re pleased to report that this year’s European Safer Gambling Week was a resounding success, setting new records for participation and engagement across Europe,” noted Maarten Haijer, Secretary General, EGBA.
“From Spain to Latvia, organisations came together throughout the week with the common purpose of raising awareness about safer gambling.
“We’re encouraged by the increased participation and support from a range of stakeholders this year and we believe this reflects a growing recognition of the importance of safer gambling across Europe.”
In addition, 18 local safer gambling-themed events occurred throughout Europe during the week. The events offered a platform for industry experts, academics, harm-prevention organisations, experts by experience, and representatives from various national gambling authorities to share insights and discussions on safer gambling practices, regulation, and research.
Haijer added: “At EGBA, we’re committed to promoting a strong culture of safer gambling, and the discussions we had during the week will help set our agenda for the next year. We’re looking forward to building on this momentum in 2024.”
The Betting & Gaming Council has also recently published data on UK Safer Gambling Week, stating that the promotion of the initiative has increased by 70 per cent year-over-year with more than 50 million social media impressions.
