Prime Gaming has completed a full company rebrand to Kinetic Digital, as the SkillOnNet-owned marketing specialist aims to ‘better reflect core values’. 

Under a brand-new logo, design overhaul and name – coming from the Greek word ‘Kineticos’, meaning ‘of motion’ – Kinetic Digital will utilise Prime’s two decades of experience within igaming to ‘achieve even greater goals’ across the industry. 

Rachel Regev, VP Marketing & Operations at Prime Gaming, stated: “Our motivation at Kinetic Digital is rooted in daring endeavours, continuously challenging ourselves, and fostering a collaborative environment. 

“We emphasise growth, progression, and working together, celebrating the journey as much as the milestones.”

Operating in regulated markets such as the UK, Spain and Ontario, Kinetic Digital will continue to execute multi-brand strategies to enhance its partners’ player acquisition with focuses on SEM, data attribution and unique retention.

Although Prime Gaming has made way for Kinetic Digital, the brand’s affiliate arm, Prime Partners, will keep the Prime name to continue selling partner brands such as Genting Casino, Slingo and SpinGenie

Regev added: “The online gaming space has changed so much since we launched back in 2003, and so it was time to embrace change. ‘Kinetic’ is about movement and the new energy that creates.”