The National Council of Problem Gambling has begun its annual Gift Responsibly Campaign, raising awareness of the risks of youth gambling.
The campaign, created by the NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University, spotlights the risks associated with buying lottery tickets as gifts for children during the holiday season.
In total, 66 lotteries and 84 community organisations are taking part in the 2023 campaign, bringing attention to stopping children from being exposed to gambling via lottery ticket gifting, which could lead to gambling problems later in life.
“With the growing social acceptability and opportunities available for gambling on an international level, it is important to remember that even young people may experience gambling-related problems,” noted Jeffrey Derevensky, Director of the International Centre for Youth Gambling Problems and High-Risk Behaviours.
“The Gift Responsibly Campaign is a great reminder for adults not to gift lottery tickets to minors.”
Organisations signed on to the Gift Responsibly Campaign will educate communities on the dangers of gifting lottery tickets to children, raising awareness of youth gambling risks and promoting responsible gambling practices amongst those of legal age.
Participating companies can raise awareness of the campaign via public service announcements, social media messaging, digital advertising, in-store signage and retailer training.
The campaign is also endorsed by the North American Association of State and Provincial Lotteries, the World Lottery Association, and the European Lotteries.
Keith Whyte, NCPG Executive Director, added: “As we embrace the spirit of giving during the holiday season, it’s crucial to recognise that lottery tickets are not suitable gifts for children or teens.
“We applaud the numerous lotteries and community organisations for joining the campaign to amplify this vital message, fostering public awareness and understanding of the potential risks associated with youth gambling.
“The Gift Responsibly campaign stands out as one of the largest international responsible gambling awareness campaigns, underlining our collective commitment to safeguarding youth and promoting responsible gambling practices worldwide.”
