EveryMatrix has launched its casino content in the US state of Michigan for the first time, going live with Rush Street Interactive’s online brand BetRivers.
Through the deal, BetRivers will receive content from EveryMatrix’s in-house game development studio Armadillo Studios through a direct integration with the SlotMatrix igaming aggregation solution.
“We’re delighted to go live in Michigan, yet another significant igaming state and in particular to go live with our valued partners at Rush Street Interactive,” commented Erik Nyman, President of EveryMatrix Americas.
“This year has seen EveryMatrix further extend our US presence in new states and with a series of tier one brands and we look forward to both maximising our content and aggregation offering here in 2024 and beyond.”
EveryMatrix’s partnership with RSI in Michigan is a continuation of an ongoing collaboration between the two parties, as they have an existing agreement in place with its RushBet brand in Latin America.
The igaming content supplier is licensed in Connecticut, Michigan, New Jersey, West Virginia and the Canadian province of Ontario, with the regulatory process underway in Pennsylvania.
“RSI is thrilled to extend our partnership with EveryMatrix and we’re pleased to lead its entry into Michigan for the first time,” added Richard Schwartz, CEO of RSI.
“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games.”