PartnerMatrix bolsters affiliate data analysis with DeepCI integration

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PartnerMatrix is assisting its customers in optimising and boosting their campaigns, operations and revenues via the integration of DeepCI’s analytical tools.

DeepCI, which was acquired by EveryMatrix last July, will help PartnerMatrix customers highlight key publisher traffic to enhance their footprint, identify high-value pages on existing affiliate sites to maximise efficiencies and earnings, as well as gain site ownership insights.

“Through this alliance, PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations,” commented Vahe Khalatyan, CEO of PartnerMatrix.

“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations.

“DeepCI has access to a unique set of data, and data products, and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools.” 

The collaboration of PartnerMatrix and DeepCI means player data and affiliate website traffic analytics can be viewed in parallel, speeding up the process for affiliate managers when it comes to determining next steps and targets, saving time and resources.

Lewis Civin, CEO of DeepCI, added: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the igaming industry. I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape. 

“This collaboration will empower operators globally, equipping them with the foremost analytical solutions, supercharging their affiliate efficiencies to unprecedented heights.”