EveryMatrix acquires affiliate optimisation service DeepCI

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EveryMatrix has announced the acquisition of the data-driven betting and gaming affiliate optimisation service DeepCI.

To be integrated into EveryMatrix’s operations, DeepCI allows gaming companies to track their own and their competitor’s performance to “make rapid, revenue-generating optimisation decisions”.

Founded by Riaan de Jager and Lewis Civin in 2020, the service monitors affiliate sites globally to identify the location of a gaming brand on every page of every website to establish a brand’s exposure and the effectiveness of such exposure while also offering actionable recommendations.

Ebbe Groes, CEO of EveryMatrix, said: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group. 

“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.” 

EveryMatrix added that CEO Civin would continue to manage DeepCI as an independent part of the company’s group.

Notable gaming brands that utilise DeepCI services include bet365, 888.com, Betway and Betsson.

Civin added: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to igaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.

“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”