Spelinspektionen targets young adults with gambling awareness campaign

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Spelinspektionen, the Swedish gambling authority, has launched the “With your future as a bet” campaign for young adults, which will highlight the consequences of gambling for money.

Aimed at people aged between 18 and 25 years old, Spelinspektionen stated that the campaign focuses on unhealthy and risky gambling and features language that is “straight and concrete”.

The gambling authority has collaborated with the Swedish Public Health Agency and the Swedish Crown Prosecutor on the campaign “to counteract the negative consequences of gambling for money among young people”.

To help reach young people, the campaign will be visible on digital platforms young people use. There is also a page on Spelinspektionen’s website that offers information to young people about gambling and who they can turn to for help.

Yvonne Hejdenberg, Head of Communications at Spelinspektionen, stated: “Many come into contact with some form of gambling for money via computer games and apps. Through the campaign, we try to talk about the consequences of unhealthy gambling in an emotional way.

“We believe that the campaign will also be able to speak to adults, especially parents or relatives of children in the target group.”