Aristocrat Interactive strides for ‘excellence’ with business structure

Business structure concept
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Aristocrat has revealed the new structure for its recently launched Aristocrat Interactive business, which is split into five different segments.

Combining Anaxi and NeoGames, all operations from these two parties will now be operated by the Aristocrat Interactive brand, with additional information and materials regarding the business to be released in the coming months, including the launch of a new website on September 1.

Moti Malul, CEO of Aristocrat Interactive, commented: “We are excited to reach this next milestone in our journey to be the global leader in digital gaming experiences. With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experiences.”

Aristocrat Interactive will have five different business segments, providing solutions across the online real money gaming industry – ilottery, content & aggregation, gaming systems, igaming & sports and igaming white-label.

To be led by Managing Director Chris Shaban, ilottery will assist governments with bringing their lotteries online with turnkey solutions for platform development and operations, content and marketing programs.

Managing Director Adrian Bailey will be in charge of Aristocrat Interactive’s content & aggregation business – a combination of the content aggregator behind products such as the Fusion aggregation platform and the Ignite Studio development program with over 440 titles from the likes of Aristocrat, Wizard Games and Roxor Gaming.

Gaming systems will be led by Managing Director Neil Crossan, offering a variety of technologies and solutions to land-based operators to enhance efficiency and player experiences including accounting, casino management systems, loyalty and marketing tools. 

Led by Managing Director Dima Reiderman, Aristocrat Interactive’s igaming and sports segment will provide online operators with a comprehensive content and technology products suite, with services that are fully modular, customisable and developed with player experience in mind.

Igaming white-label will supply independent casinos and sportsbooks with full front-end and back-end services, including customer support, retention teams, digital wallets and 360 platform support. Managing Director Jonathan Chilton will lead the business.

Aristocrat Interactive also noted that it is committed to “improving regulatory policies worldwide, promoting responsible gameplay, operating in legal and regulated markets and working to grow and create new opportunities for operators and players”.

Malul added: “With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers. 

“We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world. The future is bright, and we will work hard to ensure that Aristocrat Interactive is at the forefront of this transformative journey.”