Hard Rock Digital has partnered with the Jacksonville Jaguars, with the Hard Rock Bet platform becoming the official sportsbook of the NFL franchise.
The operator plans to use the collaboration “to elevate game days with exclusive promotions and experiences” for the platform’s players and Jaguars fans.
“Hard Rock Bet is thrilled to roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app,” commented Nick Menas, Managing Director of Corporate Strategy at Hard Rock Digital.
“We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”
Throughout the season, Hard Rock’s partnership with the Jaguars will provide the operator with a variety of co-marketing elements with marquee signage, digital, CRM and social campaigns.
In addition, the platform’s players will have a chance to receive backstage pass experiences at the team’s EverBank Stadium, as well as exclusive VIP access to Jaguars’ off-site events.
Hard Rock Games’ free-to-play games will also be linked on the team’s official Jaguars app via the Hard Rock Neverland Casino social gaming platform.
Scott Massey, Jaguars’ Senior Vice President of Corporate Partnerships, added: “We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences.
“Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”
Last month, Hard Rock Digital launched a new marketing campaign featuring musician Post Malone.