THE PULSE OF THE CASINO INDUSTRY

Nolimit City goes big in Sweden with ATG

Copyright: kunilanskap / 123RF Stock Photo

Swedish gaming operator AB Trav och Galopp (ATG) is to boost its online casino offer with content from Nolimit City after the two agreed a distribution deal.

ATG, Sweden’s leading horse-trotting entity, recently launched its online casino and sportsbook and, having invited submissions via RFP, Nolimit City was added to the operator’s growing portfolio.

The partners are targeting an immediate integration with the full Nolimit games portfolio being added to the ATG casino offering, including latest release Tombstone.

Malcolm Mizzi, commercial director at Nolimit City, said: “It’s a great honour to be part of the selection process and to have been considered in the first place.

“ATG has clear dominance in the new race to becoming the local leading operator following Sweden’s legislative gambling laws. To be part of their casino offering during this period of growth is something quite epic for us.”

Established in 1974, ATG is something of a household name in Sweden. The operator recently took advantage of the regulation of the Swedish online gambling sector with the launch of an online casino and sportsbook, reporting significant growth as a result.

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

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