THE PULSE OF THE CASINO INDUSTRY

Pragmatic Play heads to Denmark with Danske Spil

Copyright: gustavofrazao / 123RF Stock Photo

Casino games developer Pragmatic Play has given its market reach a boost with the agreement of a content partnership with Danish operator Danske Spil.

The provider, which is committed to releasing two new games a month, will provide Danske Spil with popular titles including Wolf Gold, Hot Safari and Journey to the West.

The Danish operator joins leading brands in offering Pragmatic content, including Mr Green, Betclic, Lottoland and GVC.

Melissa Summerfield, chief commercial officer at Pragmatic Play, said: “Danske Spil are one of Europe’s foremost operators, and we are very pleased to be bringing our acclaimed portfolio to their players in Denmark.

“This is another important step for us as we continue to deliver the industry’s most sought-after collection of games in regulated markets.”

Søren Schneider, head of product at Danske Spil, added: “Our core priority is to grow the first-class online casino experience that we bring to our players with the greatest games on the market.

“Pragmatic Play have been great to work with as we activate this integration, and we look forward to enjoying a long and productive relationship as we move forward together.”

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

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