Rightlander, the affiliate landing page tracker, has signed deals with gaming operators LeoVegas and GVC.
The Rightlander technology scans affiliate websites, building a list of locations where an operator’s brand is mentioned or linked while also searching for certain events and conditions defined by the operator.
The technology will help GVC brands and LeoVegas operators improve affiliate compliance and boost their responsible gambling measures.
It will also help the operators discover affiliate websites linking to their brands of which they may not currently be aware, meaning they can ensure the affiliates sending traffic to their sites are acting responsibly.
Rightlander founder, Ian Sims, said: “We are thrilled to have signed two big-name operators, and for Rightlander to be able to assist both LeoVegas and GVC in their efforts to improve affiliate compliance.
“The Gambling Commission has made it very clear that the onus is on operators to ensure affiliates are acting responsibly, and Rightlander takes on much of the leg work required to do this.”
Petra Blixt at LeoVegas added: “LeoVegas has high ambitions for compliance with laws and regulations and we have continuously improved our procedures and processes.
“Being compliant is very important for LeoVegas and, when it comes to affiliate compliance, Rightlander is yet another step LeoVegas is taking in improving the monitoring process of our affiliate partners and ensure compliance,”
Violeta Anestopoulou, affiliate manager at GVC, casino brands, said: “At PartyCasino, we believe what’s good for our affiliates is also good for us, and that’s why we’re delighted to have partnered with Rightlander.
“Rightlander enables us to quickly and efficiently check all affiliate sites to ensure that their links are up-to-date and all their content is UKGC compliant.
“This way, both parties receive the maximum benefit from their player traffic without the hassle of having to manually update their pages.”