Online gaming and betting operator Betway has agreed a three-year deal to become a premium partner of leading Italian football club AS Roma.
Up to the end of the 2020/21 season, the operator’s branding will be carried on the Serie A team’s training kit while Betway will also have access to wider advertising at the club.
Betway’s Anthony Werkman said: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football.
“Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”
Kaitlyn Colligan, Roma’s Director of Global Business Development and Commercial Operations, added: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.
“Betway is a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”
Betway offers online gambling services across a number of high-profile brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
COMMENT: While this is undoubtedly an eye-catching deal for Betway, the question remains how deals like this might be affected by the recently confirmed gambling advertising ban in Italy. Will Betway find themselves out in the cold?