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Leading operator bgo has given its backing to new entrant First Look Games, a platform that provides a direct link between game developers and igaming affiliates in a bid to improve compliance.

Developed by TAG Media, First Look enables game developers to connect directly with the publishers that promote their content to players, increasing the volume, quality and compliance, of game marketing.

First Look Games also offers a Compliance Scanning service, powered by Rightlander meaning developers can monitor the activity of affiliates to ensure reviewed content is compliant. Rightlander also notifies studios of sites advertising their content of which they may be unaware.

Allan Turner, chief marketing officer at bgo, said, “For me what’s good about the First Look Games platform is that it enables affiliates to have 100 per cent accurate game content information, which most importantly means that the consumer will have the information they need in order to make an informed decision about which game is right for them.”

Tom Galanis, founder of First Look Games, said: “We are thrilled to have received the backing from an operator of bgo’s calibre. We truly believe our platform can make a difference when it comes to affiliate compliance, and allowing the mutually beneficial relationships between game developers, operators and publishers to be strengthened and improved.”

Ian Sims of Rightlander is one of around 30 high profile speakers at the inaugural CasinoBeats Summit in London next month. Find out more about the event here

Read how Sims created hit slot Afterlife: Inferno here.