Las Vegas headquartered Boyd Gaming Corporation has announced a strategic revamp of its nationwide player loyalty program, via the addition of new tiers and exclusive benefits for its wave of customers.
Taking its scheme “to a new level” Boyd, who has recently announced deals alongside MGM Resorts, FanDuel Group, IGT and Aristocrat as it spreads its US sports betting wings, has enhanced the numerous perks and benefits of its B Connected platform.
Chief amongst which includes annual cruises on Holland America Line, vacations to Las Vegas, Hawaii, and Baha Mar Resort in the Bahamas, annual gifts of luxury jewellery and electronics and “unique and memorable trips and experiences you can’t find anywhere else”.
Matt Ryan, senior vice president and chief marketing officer of Boyd Gaming, commented: “With the all-new B Connected, we sought to create a player loyalty program that is truly distinctive and compelling.
“In addition to the wide array of discounts, comps and benefits our customers have come to expect, we’ve added an incredible selection of trips and unique experiences to appropriately recognise and reward our loyal players.
“From cruises to tropical getaways – and even opportunities to earn exclusive sports and entertainment experiences – now, more than ever, it’s truly ‘Good to B Connected.”
They new B Connected has been extended to feature five player ties, namely Ruby, Sapphire, Emerald, Onyx and Titanium, offering a raft of rewards as users progress through the ranks.
Once a tier upgrade is earned, the player immediately receives their new card, and keeps that tier level and its associated benefits through the next full calendar year.
The all-new B Connected is now available in the Las Vegas Valley at Aliante, California, Fremont, Gold Coast, Main Street Station, The Orleans, Sam’s Town and Suncoast, Louisiana at Amelia Belle, Delta Downs, Evangeline Downs, Sam’s Town Shreveport and Treasure Chest, Illinois at Par-A-Dice, Indiana at Blue Chip, Iowa at Diamond Jo Worth and in Mississippi at Sam’s Town Tunica and IP Biloxi.
Boyd Gaming plans to roll out the program at additional properties nationwide in early 2019.
