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Gaming Innovation Group is now offering players in Sweden and Finland an instant registration and payment option for its operators using Trustly’s Pay N Play.

The system allows players to optionally register and pay through their online banking accounts, with customers in Germany soon to be offered the same service.

The technology is offered to operators on the GiG Core platform, with GiG’s in-house brand Kaboo live from today, alongside external brands Omnia and the newly launched Dreamz.

GiG plans to offer this to other external and internal operators in the near future. GiG’s in-house brand Thrills is to become a purely Pay N Play operator in Finland, Sweden and Germany.

The new system enables instant customer sign-ups without significant registration, greatly reducing the abandonments that result from the traditional, more drawn-out registration processes currently in place.

New customers can register and deposit funds quickly and safely with no lengthy account registration process. Login is also made simpler, with players having the option to use Bank ID as a quick way to log in.

Both deposits and withdrawals will become instant transactions with Pay N Play, giving players more control and simplifying their experience, while retaining the strongest registration and security protocols through KYC requirements which are fulfilled with data direct from a player’s bank. The need to scan any documents for upload as part of the registration process will become a thing of the past.

Robin Reed, CEO of GiG, said: “Pay N Play will revolutionise the registration experience for players and enable higher conversion and retention while reducing churn.

“With instant deposits and withdrawals, this new system makes our promise ‘to provide fair and fun gaming for all’ stronger.