Caesars Entertainment has announced the grand opening of its first non-gaming properties, based in Dubai, developed in collaboration with Meraas Holdings.

Located on the new man-made Bluewaters Island, overlooking Jumeirah Beach, its Cove Beach Club private retreat opens its doors on Friday November 9, which is contained within the larger Caesars Palace Bluewater Dubai that debuts on Thursday November 15 before Caesars Resorts Bluewaters Dubai welcomes guests in December.

Promising “the world-famous Caesars ambience across two distinct resort offerings,” guests are able to enjoy the luxury of being able to “tailor their stay to suit their individual needs.

At its Caesars Palace Bluewaters Dubai property guests can “enjoy all the signature elements of the Caesars Palace experience,” whilst Caesars Resort Bluewaters Dubai is to place a focus upon emulating its Las Vegas resort when it comes to “epic” entertainment.

Mark Frissora, president and chief executive officer of Caesars Entertainment, commented: “These resorts mark the opening of our first non-gaming resorts, and demonstrates the strong demand among developers and guests to see our flagship brands brought into new global markets.

“In collaboration with Meraas Holdings LLC, this project is the first of several that will pair our decades-long leadership in the hospitality, entertainment and culinary spaces with trusted partners around the globe, to drive expanded growth and guest satisfaction for many years to come.”

This latest development continues Caesars’ international growth strategies, emphasised as the firm rejected recent merger talk concerning Tilman Fertitta, whose businesses include the Golden Nugget casino brand.

The Las Vegas headquartered organisation also plans to break ground on its Mexican, Puerto Los Cabos-based, property in early 2019, as well as developing an integrated resort in Incheon, South Korea, whilst also expressing interest in developing a similar such property in the soon to be opened up Japanese market.

Bob Morse, president of hospitality at Caesars Entertainment, added:”Bluewaters Island is a truly unique space, where guests will find that our offerings are synonymous with the quality hospitality, dining, spa and entertainment experiences that have helped establish Caesars as one of the most respected and recognisable brands in the hospitality industry.

“These openings set the stage for Caesars to continue to expand the reach of our brands into global gateway cities.”