Leading UK operator William Hill is to offer online players live dealer gaming from NetEnt after the two parties entered into an agreement.
The deal sees NetEnt further boost its footprint in the UK market, where it will supply its network tables offering to William Hill’s online casino, including roulette and blackjack. NetEnt Live also offers effective marketing tools for operators, through tailored campaigns for both acquisition and retention.
The technical integration has already taken place and games are now live and available to William Hill players in the UK.
“I am very proud that William Hill has selected NetEnt for the delivery of live casino network tables,” said Henrik Fagerlund, managing director of NetEnt Malta.
“Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product. I’m certain that William Hill players are going to enjoy our games and the new features they bring.”
Barry Lennon, head of live casino at William Hill, added: “William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market.
“NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”
NetEnt’s live offering focuses on player experience, thanks to an iterative product development process and using player feedback to ensure an experience that meets expectations.