Copyright : Pedro Antonio Salaverría Calahorra / 123RF Stock Photo

Online affiliate and content marketing company Raketech has partnered with Trustly, as it strives to further improve the experience of players across its igaming and sports media product portfolio.

The Malta headquartered firm is to integrate the Swedish fintech and payments specialist’s ‘In-Banner Pay n Play’ technology, providing a new way for users to experience its gaming services.

Raketech is the first gaming affiliate to partner with Trustly for its new concept, as it strives to offer the best online gaming services from which users are able to make deposits or place wagers, without having to leave the webpage from which they are browsing.

Developed to streamline user experience offered by consumer-facing merchants and operators, the In-Banner Pay N Play feature enables fast and secure payments via direct bank account transfers.

Johan Svensson, Raketech CCO, said of the new link-up: “We are delighted to partner with Trustly and offer a new technology that will improve user experience across our portfolio of igaming and sports media products.

“Trustly´s innovative In-Banner Pay N Play technology delivers a cutting-edge gaming experience, and brings significant value to operators looking to increase the efficiency of their marketing spend.

“Raketech users looking for the latest Pay N Play casinos, or best betting odds, can deposit and make bets easily using special banners featured on our products, and without being redirected.”

Recent manoeuvres by Trustly saw the firm link-up with Gaming Innovation Group with regards to the relaunch of its “lightning fast casino” Thrills, with firm trusted as the only payment method.

Regarding the Pay N Play offering, GiG detailed in a media release that it “enables instant player registration, without the significant churn that the igaming sector has historically experienced as a symptom of the more drawn out registration processes. New players deposit funds instantly and with no account registration necessary.

“The need for time consuming account verification as part of the registration process will become a thing of the past.”