Gaming Innovation Group has announced the relaunch of its “lightning fast casino” Thrills, in addition to integrating Trustly’s Pay N Play product as its only payment method.

Designed to offer superior user experience and compliance, the instant registration operator is currently live in Sweden, Finland and Germany, with GIG setting its sights on acquisition and loyalty boosts.

In addition to going live on Thrills, the technology is also offered to operators on the GiG Core platform, with external brands Omnia and the newly launched Dreamz going live last month alongside another of GiG’s internal operators, Kaboo.

Regarding the Pay N Play offering, GiG detailed in a media release that it “enables instant player registration, without the significant churn that the igaming sector has historically experienced as a symptom of the more drawn out registration processes. New players deposit funds instantly and with no account registration necessary.

“The need for time consuming account verification as part of the registration process will become a thing of the past.”

Via Pay N Play users are to be afforded an extra layer of control, as well as a much more simplified experience, with both deposits and withdrawals becoming instant transactions.

Alongside this, operators are also able to retain the strongest registration and security protocols through KYC requirements, which are fulfilled with data supplied directly via BankID.

Robin Reed, chief executive officer of GiG, explained: “Trustly’s Pay N Play will ease the registration experience for Thrills’ players, and enable higher conversion and retention while reducing churn.

“With instant deposits and withdrawals, this new system supports our promise to provide fair and fun gaming for all”.

This comes a short time after GiG unveiled its debut contract with a games studio, which will see Jade Rabbit build games directly onto the GiG Games platform.

The firm is expected to launch the first game during the first half of next year as part of the six games contract, with the studio stating an expectation of four games in total to be launched during 2019.