SG Digital channels Don Best for Caesars sportsbook enhancement

Scientific Games’ recently strengthened managed trading service, following the acquisition of Don Best Sports, has been rolled out with Caesars Entertainment, driving the standard of the US casino giant’s sportsbook in both New Jersey and Mississippi.

Following integration of SG Digital’s new platform, the standard of Caesars’ offerings is to driven further still via additional betting and pricing services, as well as real-time event data solutions, complementing the OpenBet sportsbook, which already powers Caesars across online, mobile and retail verticals.

Christian Stuart, EVP of gaming & interactive at Caesars Entertainment, added: “With the integration of Don Best, Caesars will now be able to provide our customers with superior speed and variety in available sports betting lines, both on premise and in the Caesars Sports App.

“The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry, as this new opportunity unfolds.”

Marking the first time that SG Digital has powered its MTS solution for an operator partner, the organisation stresses that Caesars is now primed for an sustained period of long-term success within the newly-legalised jurisdictions.

Keith O’Loughlin, SVP sportsbook at SG Digital, said: “This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition, and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the US, with managed trading service delivering a complete product.

“We’re thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.

“With the acquisition of Don Best now complete, along with the creation of our Gibraltar sportsbook team, it is all about ensuring solid partnerships with our customers with a focus on next level sports betting experiences for their players.”