Copyright : Jeff Coleman / 123RF Stock Photo

Harrah’s Resort Atlantic City has unveiled plans for a $56m guest room and suite renovation to its Coastal Tower, as part of a wider $250m investment by Caesars Entertainment into its various casino-resorts located within the region.

The re-design and enhancement of the 507 rooms is designed to “further complement the resort’s destination-appeal among business and leisure travellers alike,” as well as increasing the property’s profile of first-class dining, entertainment, sports betting, nightlife and The Waterfront Conference Center.

Partnering with local design house MPM Studios to curate the in-room guest experience, coastal room are to see an expanded 450 square feet if space, in addition to an all round modernisation.

Business minded travellers are also advised that all Coastal rooms and suites will be technology-rich, with high-speed internet access and accessible charging stations, in addition to featuring 55-inch LG LED televisions.

The tower is also conveniently situated steps away from hotel check-in, the casino, and Harrah’s new sports book facility, The Book.

The first phase of the newly-renovated Coastal Tower is set to debut in early 2019.

Kevin Ortzman, regional president for Caesars Entertainment in the Atlantic City Region, explained: “With world-class restaurants, Las-Vegas style nightlife, one of the East Coast’s preeminent conference centers, a first-class sports book, and A-list entertainment experiences, all under one roof, we are thrilled to continue to enhance our resort offering by upgrading our guest rooms and suites for our customers.  

“Whether visiting for work or play, Harrah’s Resort offers something for everyone, within a singular resort destination.”

Owner of the Harrah’s Resort Atlantic City, Caesars Entertainment, was the subject of huge merger murmurings earlier this month, as the New York Post reported that MGM Resorts had reportedly hired investment bank Morgan Stanley and law firm Weil, Gotshal & Manges to examine such a move.

This followed the firm rejecting an approach from Tilman Fertitta, whose businesses include the Golden Nugget casino brand.