Yggdrasil Gaming has announced that independent mobile first studio 4ThePlayer.com is the latest firm to align itself with its Yggdrasil Game Server Masters programme.
Under the terms of the partnership, the UK-based company is to develop and release a series of unique titles, which will be made available to Yggdrasil’s operator partners.
Furthermore, 4ThePlayer is to also gain access to boost, the online casino content developer’s collection of in-game promotional tools, with this latest deal becoming Yggdrasil’s fifth YGS independent studio partnership following Rabcat, Northern Lights, Fantasma Games and Avatar UX.
Andrew Porter, chief executive officer of 4ThePlayer.com, commented: “We are delighted to partner with Yggdrasil, a company whose approach to high-quality innovative content very much compliments our own.
“Their platform tools are some of the most advanced and most utilised by operators. We look forward to innovating together, to deliver the best player experiences and operator promotions.”
4ThePlayer.com is a mobile-first games studio “that aims to build the ultimate gaming experience for players across many markets”.
The company was founded by Porter, former casino content director at Playtech and Ash Gaming founder Chris Ash, who boast a combined 40 years of gambling industry experience.
Stuart McCarthy, head of studio partnerships at Yggdrasil, said: “By having 4ThePlayer.com join the YGS Masters Programme, we can offer our partners exclusive and unique content from one of the leading independent game studios.
“The industry experience that the 4ThePlayer management team has is invaluable and, with a focus on quality over quantity, we are confident the games they create will be highly appreciated by operators and players alike.”
Yggdrasil recently unveiled plans to significantly grow its YGS Masters initiative in 2019 to become a global content publisher, identifying and partnering with the world’s leading studios to curate, develop and distribute high volume, high-quality games to its customers.
