Polish bookmaker STS is targeting expansion across a variety of European markets, after striking a deal to take on-board a number of BetConstruct products.

Providing the company with a variety of gaming and sports betting content, amongst the products to be provided are those of RNG casino, live casino, sportsbook, esports, virtual sports and statistics.

As a result STS, the first bookmaker from Poland to embark upon European expansion, is to target the markets of the UK, Germany, Norway, Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Malta and Latvia.

Vigen Badalyan, founder and CEO of BetConstruct, commented: “STS is the first Polish bookmaker to expand its gaming audience to the European region. For the company to conquer the new markets, we guarantee full compliance with the regulated markets, and an excellent performance of our comprehensive solutions.”

STS states that it has “dominated the market of legal betting companies in Poland,” thanks in large part to numerous investments in the development of the betting offer, modern technologies and new functionalities.

The company enjoys a 47 per cent market share within the nation, and generates 80 per cent of its turnover by online channels.

Mateusz Juroszek, STS CEO, explained: “STS is the undisputed leader of the Polish bookmaking market. After the success of the company in the country, it’s time to start operations in Europe.

“Our many years of experience gained in the country is a unique know-how that will allow us to gain a wide range of new customers, so our goal is to take advantage of the significant competitive edge given by BetConstruct solutions.

“In the first stage of our presence abroad, we want to focus on two million Poles who are abroad. Our brand awareness among these people is extremely high, so our goal is to take advantage of this significant competitive advantage.”