Gaming Innovation Group (GiG) has penned a new deal with affiliate network, Matching Visions, which will see them supply its marketing technology GiG Comply.
The new technology has been created to primarily ensure compliance in addition to offer a reduction in manual checking for affiliate sites. This will significantly support Matching Visions bid to maintain marketing compliance in an ever-changing regulatory landscape.
Richard Brown, chief operations officer at GiG, says: “We are very pleased to have signed Matching Visions to Comply. Our cutting edge compliance solution will support its affiliate programmes to manage their marketing, supporting its affiliates to reach their compliance goals and to protect their end users.”
The new tool will create detailed reports, including links, images and brand mentions for tens of thousands of web pages content and links via its web page scanning solution to easily review advertising campaigns, helping to meet compliance needs.
Co-Founder of Matching Visions, Dennis Dyhr-Hansen added: “We at Matching Visions are delighted to team up with GiG for its Comply product. Being an affiliate network, it is our absolute priority to constantly be 100% compliant in order to protect our operators as well as our affiliate partners from being compromised by non-compliant marketing methods.
“We must ensure that we are constantly ahead of the game, as compliance and responsible marketing are the top priorities at Matching Visions Network. GiG Comply is the ideal tool which will enable us to guarantee we are working towards excellence.”
Matching Visions joins Kindred in using the GiG Comply technology, after they signed a deal with the Malta-headquartered group earlier in the week.
