Championship football club Huddersfield Town has welcomed a new agreement with Paddy Power, as online betting firm 1xBet continues it sporting expansion after adding Chelsea FC to it’s list of partners.
Becoming the new title partner of The John Smith’s Stadium outfit, the deal marks Paddy Power’s first ever venture into a front-of-shirt sponsorship in England.
Sean Jarvis, Huddersfield Town’s commercial director, commented: “I’m delighted to be able to announce our new title partnership with Paddy Power today.
“The front-of-shirt sponsorship is very important to the club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.
“This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League.
“The team at Paddy Power has already been fantastic to work with in the embryonic stages of our new partnership, and I can’t wait to build on that working relationship as we move forward.”
The gambling and entertainment brand will make its debut on Town’s new home kit this week, when the strip is revealed ahead of the club’s Championship curtain raiser at home to Derby County next month.
Michelle Spillane, Paddy Power’s brand marketing director, commented: “We are excited to announce that we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.
“They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”
Under the terms of the agreement the organisation becomes official betting partner on a three year contract, which it’s hoped will significant increase global visibility, particularly in the UK.
Chris Townsend OBE, Chelsea commercial director, said of the deal: “We are excited to welcome 1xBet to Chelsea Football Club as our new global betting partner. 1xBet are one of the most rapidly developing companies in the betting industry, and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”