Genting Casinos has become the first gambling company to achieve the Safer Gambling Standard, the social responsibility accreditation for the industry developed by national charity GamCare.
Lauded as the “highest level of award,” the standard intends to recognise operators that go above and beyond the requirements of the gambling industry licensing codes and conditions of practice.
Paul Wilcock, president and chief operating officer at Genting UK, explained: “Operating responsibly is incredibly important to us as an organisation. It’s central to everything we do now and everything we will do in the future. We are constantly reviewing our responsible gaming measures to ensure they remain amongst the most robust in the industry.
“We want our customers to enjoy playing in a safe environment, and to be the first gambling operator to achieve this standard is recognition of the ongoing work we do to prioritise the well-being of our customers.
“I would like to take this opportunity to say a huge thank you to my team who go above and beyond to ensure we offer a safe gaming experience. Without their continued hard work this would not have been possible.”
Comprising ten sets of assessment criteria for social responsibility of both online and land-based gambling businesses, the standard is awarded at an entry level and at three advanced levels, designed to give operators a clear roadmap for improvement.
Furthermore, it also reviews organisational policies and procedures, digital and in-person interactions with customers, protections for young and vulnerable people, training and development and the culture of the business regarding its approach to social responsibility.
Paul Carpenter, GamCare’s head of industry services, added: “Genting achieved the highest level of the standard as the company was able to evidence a clear strategic focus on continuous improvement in the area of minimising gambling harms.
“This approach included trialing different ways in identifying and interacting with customers who may be exhibiting behaviours that indicate they may have a problem with their gambling, or be at risk of developing a gambling problem.
“Genting’s approach to social responsibility was tested through on-site and remote assessments of their website and back office systems, plus interviews with staff and management at all levels and at different locations within the company’s land-based and online business operations.”