1xBet adds ‘important step’ in global football support via Lille link-up

1xBet has expanded its presence in the world of football as the bookmaker becomes the official regional betting partner of LOSC Lille, focused on the MENA region.

Said to be a three year agreement, the deal will see the betting company be Lille’s regional partner in the Middle East, North and South Africa. 

In addition, 1xBet will receive the rights to use the logo of the Ligue 1 club and collective image of its players in the firm’s promotional campaigns.  

A spokesperson for 1xBet stated: “This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide. Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament.

“We want to offer Les Dogues fans the opportunity to get the most vivid emotions and a new online betting experience. For 1xBet, this deal is another important step in their global strategy to support football at all levels. 

“We expect a lot from cooperation, and rest assured, this is not the last time that 1xBet brings good news this year.”

Furthermore, 1xBet advertising will feature on LED boards during the club’s big matches in the French Championship, and the cooperation itself will be actively covered on social networks.

Earlier this month, 1xBet became the official partner of Paris Saint-Germain in a deal which extends to the next three seasons.