Lottery gaming supplier Helio Gaming has announced a boost of its product portfolio, after launching its suite or live lottery draws.

Allowing players to buy unlimited tickets as well as interact with its hostesses via a live chat facility, the new offering affords users the chance to scoop jackpots of up to €50,000 from broadcasts every three minutes throughout the day and night.

The products are designed to enhance player acquisition and retention, in addition to helping operators cross-sell attainable jackpots to both casino and sportsbook customers.

Helio’s range now boasts the hero family of high-frequency, customisable lottery games, as well as betting on some of the world’s biggest state-run lotteries and live offerings.

Richard Mifsud, CEO of Helio Gaming, stressed that hostesses would add a touch of glamour to the studio: “We are delighted to launch our live lotteries and are confident that it will be a great addition to operators in a wide variety of markets. 

“As we have seen from live casino, players love the interaction they get with hostesses and the excitement generated from a live event – particularly when there are life-changing sums of money available every few minutes. 

“Not only is it a great standalone product, it is also hugely complementary to existing sportsbook and casino sites and can be a great acquisition and retention tool.”

Helio’s launch follows the news that it has signed a new content-based deal with BetConstruct’s B2C online sportsbook and gaming brand, Vbet

The agreement sees the provider’s entire portfolio of lotto games, including their customisable family of hero titles, made available to Vbet players, giving them access to daily, weekly and event-based draws.

Requiring no skill or pre-existing knowledge, the titles strive to boost acquisition and retention as well as enhancing an operator’s ability to cross-sell players through the offer of high-frequency jackpots.