Gateway Casinos has agreed a duo of new agreements alongside the National Football League in Canada, promising a series of exclusive experiences across its 27 gaming properties.
The firm, which officially opening its new $36m Cascades Casino Chatham property this week, is to become the official land-based partner of the NFL in Canada, as well as seeing its signature match eatery and public house become exclusive presenting sponsor of the NFL fantasy app.
Under the terms of the multi-year sponsorship deal Gateway will have the right to use NFL trademarks in Canada to promote their properties and activate around key NFL events including the NFL Draft, Pro Bowl, and Super Bowl.
“NFL Canada is truly proud to be working with Gateway to collaborate and help accelerate its business in Canada,” said David Thomson, the managing director of NFL Canada.
“Like the NFL and our players, Gateway sets itself apart in the market through unparalleled teamwork and commitment to excellence, which makes our new partnership so powerful in Canada.”
Gateway promises to offer “unique NFL experiences” throughout their casino and food and beverage properties, as well as delivering opportunities to meet ex-players and alumni.
To officially launch the partnership Gateway has several marquee events planned, with an official kickoff tailgate party at all locations planned when the Oakland Raiders host the Green Bay Packers.
“We are thrilled to partner with the NFL in Canada as their first Canadian land-based casino partner. We know there are millions of football fans across Canada and to be able to offer exclusive, unique experiences to them at our properties is very exciting,” commented Carrie Kormos, chief marketing and communications officer at Gateway Casinos.
“This comes at such an exciting time as the NFL is celebrating 100 years of football this season, and we look forward to celebrating with them as a new partner in Canada.”