Leisure and entertainment operator Genting has outlined plans to bring its product offerings together as one brand as it confirms it will be rebranding its online casino, live casino and sportsbook offering as GentingBet.

The rebranded GentingBet platform, which will cover desktop and mobile devices, is hoped to deliver an enhanced range of tools, games and sports betting markets together with a new design which provides intuitive functionality and navigation.

Jeremy Taylor, managing director of Genting Online commented on the rebrand: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe   to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.

“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”

The rebrand comes at a time when GentingBet is looking to pursue a strengthened European presence as part of its growth strategy, having recently applied for gaming licences in Malta and Spain with further applications to follow in due course.

GentingBet players will be able to gain access to new casino, live casino and slot games, as well as slot titles from GentingBet’s partners, including: NetEnt, PlayNGo and Red Tiger

Taylor added: “GentingBet is the online destination of choice for customers who want to enjoy the best of a premium and authentic land-based experience combined with a dynamic, exciting and safe online environment. 

“And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers.  We have a fantastic range of online casino games, plus a dynamic and comprehensive sportsbook, but what is truly unique is our immersive range of live streamed casino games – all available regardless of what device customers play on.”

Genting’s Live From casino games are expected to become more prominent on the website as GentingBet brings together its offline and online casino experiences. 

Focusing upon its social responsibility mandate, GentingBet will offer increased visibility of its safer gambling tools to help customers set their own loss limits, deposit limits and wagering limits.