Securing its place in the New Jersey betting market, Roar Digital has launched its BetMGM online gaming app as well as confirming a revamp of PlayMGM which was launched by MGM back in 2017.

Roar Digital, which is a joint venture between MGM Resorts International and GVC Holdings, will use the app to offer customers traditional Casino and Poker Games as well as access to the new GVC Sportsbook platform.

“Today’s an exciting day as we launch the rebranded and upgraded BetMGM app in New Jersey,” said Adam Greenblatt, CEO of Roar Digital, LLC.

Greenblatt continued: “We’re thrilled to give our customers bigger and bolder opportunities to enjoy the games and unique experiences that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes in-game entertainment to the next level.”

The app will be the core mobile platform utilized by Roar Digital to secure future state rollouts. In addition to this, the operator plans to launch an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events.  

GVC Holdings CEO, Kenneth Alexander added: “The combination of the power of MGM’s brand, alongside GVC’s state-of-the-art technology and online sports-betting expertise, will ensure that the BetMGM offering is at the forefront of the US sport-betting opportunity.”

BetMGM’s enhancements include early cash out, a one-wallet system, bet tracking, offer boosts and smoother transactions.

“The mobile gaming industry’s future is on a steep incline, and we are harnessing best-in-class mobile technology from Roar Digital, powered by GVC,” said Scott Butera, MGM’s President of Interactive Gaming. 

“We expect this significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved.”