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With plenty of movers and shakers around the industry, allow CasinoBeats to give you the rundown on a number of recent manoeuvres.

PureSoftware

Tech firm PureSoftware has recruited gaming industry veteran Gavin Isaacs, as the company strives to expand its footprint in the sector.

The organisation lauds “extensive knowledge of gaming technology, leadership skills and deep industry expertise,” as it eyes an expanded footprint in the gaming world.

Based in Las Vegas, Nevada, Gavin brings more than 20 years of experience in the gaming industry. He currently chairs sports betting and gaming technology solutions provider SBTech, and is the director of Galaxy Gaming 

Under Isaacs’ guidance, PureSoftware plans to acquire new customers, establish a leadership position in the gaming industry and enhance its services portfolio for game manufacturers and casinos.  

“It gives me great pleasure in welcoming Gavin as an advisor to PureSoftware. Gavin is a highly accomplished, and respected professional who has built incredible expertise by leading a wide gamut of lottery and casino gaming companies across the globe.” – Anil Baid, founder and chief strategy officer of PureSoftware

Digital Fuel Marketing

Dan Stanton and Callie Dove have been added to the Digital Fuel Marketing ranks, as the agency moves to strengthen its affiliate management service.

Lauding the appointment of “two igaming industry veterans,” the hires come as Digital Fuel aims to bolster its affiliate management offering to new and existing clients.

Stanton brings 19 years experience across the betting and gaming industry, with a deep knowledge of poker and casino gained with roles at William Hill, Ladbrokes and Coral. 

Dove has been working in the igaming industry since 2007 and boasts experience in affiliate management and VIP management in various hubs including Tel Aviv, Malta and the UK. 

Digital Fuel Marketing currently manages affiliate programmes for multiple brands across the UK, US and Australia including Unikrn Esports, Volt Casino, Fairplay Casino, Blue Bet, Sportchamps, Hollywood Affiliates, Campeon Gaming, Lottomart and more.

“Both Dan and Callie have a proven track record for increasing revenue and maximising what is possible for brands in the affiliate space. Combining their experience with Digital Fuel’s existing knowledge puts us in pole position to offer our affiliate marketing solutions to new and existing customers in a diverse and evolving marketplace” – Toby Oddy, CEO and founder of Digital Fuel Marketing.

UNLV International Gaming Institute

Jan Jones Blackhurst has deepened an affiliation with the UNLV International Gaming Institute after being named as chief executive in residence.

Turning her attention to the academic sector, Jones Blackhurst bring more than 20 years in executive leadership roles on the Las Vegas Strip, most notably as Caesars Entertainment’s executive vice president of government relations and corporate social responsibility. Prior to this, she served for two terms as Las Vegas’ first female mayor.

Switching focus, Jones Blackhurst believes that the university’s powerful voice and research-backed efforts can change cultures across the global gaming and hospitality industry. 

Since 2015, she has worked with UNLV IGI on the ‘Expanding the Leaderverse’ initiative, an academic center of excellence which promotes diversity and inclusiveness at the highest levels of leadership in the gaming and hospitality industry. 

“A few years ago, I approached then-UNLV President Don Snyder with an idea to launch the world’s first academic initiative dedicated to women and gaming issues,” Jones Blackhurst said. “Today, we have already achieved so much, but we are not yet satisfied.

“A growing body of research now shows that more inclusive leadership teams are more successful. Moving forward, we will change the culture of women in leadership, and we will not stop until this industry becomes a beacon for others to study.”

Sahara Las Vegas

Christopher Bond has joined Sahara Las Vegas as the new vice president of hotel sales, overseeing the team responsible for generating room bookings, as well as catering revenue through convention and meeting group sales. 

Bond joins Sahara Las Vegas with more than 20 years experience in the hospitality, travel and tourism industries including senior level roles across the Las Vegas Strip.

“We are thrilled to add Chris’ experience to our talented executive team. His talent and significant achievements in the meetings and hospitality industry will guide the resort’s ongoing enhancements to the more than 95,000 square feet of meeting space as our $150m resort transformation continues.” – Paul Hobson, senior vice president and general manager for Sahara Las Vegas.