PointsBet has entered into an exclusive primary skin agreement that sees the firm secure sports betting market access to the Sunflower State after entering into partnership with Kansas Crossing Casino and Hotel.
Under the terms of the link-up PointsBet is to provide retail and online sports wagering in the state, contingent upon obtaining the necessary regulatory licenses.
Furthermore, both parties will also work in tandem to build out a multi-faceted sports entertainment venue, which will include a sports bar, multi-screen video and odds display wall, additional casino gaming options and on-site viewing parties for a number of major global sporting events.
“PointsBet is proud to partner with Kansas Crossing and gain the opportunity to provide the state with a top-notch retail and online sportsbook,” Johnny Aitken, PointsBet USA’s chief executive officer, said of the firm’s latest link-up.
“The team behind Kansas Crossing represents one of the best in US gaming, and we look forward to many years of great success working together and introducing new clients to a truly innovative, customer-first experience from start-to-finish.”
PointsBet stresses that it will bring its proprietary technology, trading practices and growth marketing strategies to Kansas’ “eager” sports betting market.
“Kansas Crossing is excited to join forces with PointsBet to develop a world-class retail sportsbook at the casino and launch online sports wagering in Kansas,” commented Doug Fisher, vice president and general manager of Kansas Crossing Casino and Hotel.
“We are certainly aligned in our efforts to provide the great citizens of the Sunflower State with the premium product they deserve, and we look forward to doing so with the PointsBet team.”
Kansas Crossing operates the Kansas Crossing Casino and Hotel, located in the heart of the ‘Four States’ area in southeast Kansas, just a short distance from the respective borders of Oklahoma, Missouri and Arkansas.