Casino and sportsbook operator group Soft2Bet has rolled-out an extended reach of its services after the company grew its Nordic footprint after unveiling a new online casino introduction.
The group has launched its YoYo casino brand in the Swedish market after securing a licence from the country’s gambling regulator, Spelinspektionen, representing the latest strategic move to grow its position in the Nordic territories as it aims to rapidly expand into regulated markets across the globe.
Following certification being issued by the BMM Laboratories agency, YoYo’s Swedish players now have access to almost 1000 casino games from a number of providers, along with a live casino section. YoYo casino’s launch comes after it “has already proved hugely popular in various other regulated markets”.
Soft2Bet’s multi-brand portfolio comprises 17 tailor-made online casinos and sportsbooks including popular platforms such as Nomini, and its latest brand, Rabona – named after the innovative football trick.
Uri Poliavich, COO of Soft2Bet, commented: “Our first launch in Sweden is a historical moment for Soft2Bet, and a product of uncompromising dedication from our executives and our team.
“Expanding our customer base is of the upmost importance at Soft2Bet, and we look forward to offering the YoYo experience to our Swedish audience.”
Last week the Swedish Gambling Authority has issued a warning to Entertainment Laboratories that licence revocation could occur due to a lack of activity on the Swedish market.
Enlabs obtained its licence for online gambling and betting on December 17, 2018, before Sweden’s re-regulated igaming market commenced operation on January 1, 2019.
The Spelinspektionen has now stepped in due to long-term inactivity following the licence being issued and the market going live, stressing that should the company not start to operate gaming activities by July, 1, 2020, the licence could be removed.
Enlabs licence is valid until December 31, 2023, and covers a range of domains, including bestbet.com, bestbingo.com, bestcasino.com, bestpoker.com, optibet.com, optibet.se.
Responding to the warning, Baltic facing Enlabs has played down the potential impacts and asserted that its operations will be in effect by the stipulated date.