Alea has chosen FT CRM from Fast Track to enhance player engagement on SlotsMillion, following on from similar such link-ups inked alongside Hero Gaming‘s Boom Casino and SuprNation’s VoodooDreams last month.

The casino operator has stressed a commitment to providing the widest range of slots to its players, as well as becoming home to some of the biggest local progressive jackpots available via its SlotsMillion igaming entity. 

The ultimate goal for Alea, said the company, is to give players the best possible experience, no matter what device they log in with.

By utilising FT CRM, the Alea team, who are already using advanced data modeling to segment players, will be able to create real-time engagements for these players in compliance with the applicable regulatory framework.

Pau Puigpelat Barrado, CEO of Alea, explained: “We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”

FT CRM has the flexibility to allow SlotsMillion to create advanced segmentation as well as the power to automate a wide range of communications and rewards.

Simon Lidzén, co-founder and CEO of Fast Track, commented: “In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”