Various European markets continue to factor into the immediate expansion plans of Playson, after the firm debuted an alignment with “Serbia’s biggest gaming company” Mozzartbet.

Mozzartbet boasts licence approvals in Serbia, Bosnia, Macedonia, Romania, Kenya, and Malta, with the partnership set to enhance the casino software developer’s presence in the Balkans.

“Both Playson and Mozzartbet have been working very hard on this deal and I’m delighted that it has now come to fruition,” commented Alex Ivshin, CEO at Playson.

“Global expansion has always been a major focal point for all of us here at Playson, and we hope this integration with Mozzartbet will be the start of a mutually beneficial relationship continuing into the future.”

Under the terms of the deal the operator’s players now have access to a range of titles, including Solar Temple, Solar Queen and God of Wild Sea, along with Playson’s Funky Fruits series and Timeless Fruit Slots portfolio.

The deal also includes Playson’s array of integration-free engagement tools, such as seamless play, free spins, jackpots, and regular tournaments with daily prize drops, all of which are designed to enhance player retention.

Nemanja Savkovic, COO of Mozzartbet, added: “Playson’s popular video slots will be a fantastic addition to our existing content, and we’re thrilled to have them on board.

“The company has a well-deserved reputation for supplying high-quality content and we know its exciting games portfolio is going to be a huge hit with our players across numerous markets.”