Casino software developers Playson and Playtech have followed a recent flurry of activity by entering a content distribution partnership of their own which will see the supplier integrate to the latter’s platform.
Including in part of the agreement with the Playtech Open Platform are Playson titles such as Solar Queen and Rome: Caesar’s Glory, along with its new Funky Fruits series and Timeless Fruits Slots portfolio, will soon be made available to a growing global network operators.
Furthermore, also included in the new partnership are the supplier’s promotional tools, such as its integration-free jackpots, seamless play, free spins, and regular tournaments with daily prize drops, all of which are proven to enhance player retention.
James Frendo, director of casino at Playtech, explained: “Playson games are hugely popular and we’re delighted to add its burgeoning portfolio to POP. We aim to deliver our customers the best possible experience, along with the market’s finest games, and I know Playson’s titles will be a huge hit with operators around the world.”
Partnering with Playtech is said to mark “an important milestone” for the slot provider, as the firm strives to widen the reach of its content to players worldwide.
Aleksander Ivshin, Playson CEO, said: “Playtech is one of the sector’s largest software development companies and we’re thrilled to have partnered with them. With Playtech operating in every key market, this strategic deal is sure to open up some exciting opportunities in the months and years to come.”
Earlier this month Vsevolod Lapin, head of product at Playson, spoke to CasinoBeats on what players can expect from the provider’s upcoming releases: “Excellence. We are planning on making more fun fruit-type games by expanding our Funky Fruits portfolio.
“This year we are focusing more on featured games with various mechanics comprising the most popular themes. We certainly have a busy year ahead with lots of news in the pipeline, but I don’t want to let out spoilers just yet. One thing is for certain: it’s going to be an exciting year for all the Playson fans out there.”