Skyrocket Entertainment has become the latest firm to join Yggdrasil’s flagship YG Masters programme, with the branded content developer and IP rights holder eyeing an acceleration of its business strategy.

Lauded as a “launchpad to global growth,” as a result of the partnership Skyrocket gains access to the supplier’s GATI standardisation technology.

Skyrocket’s The Games Company will utilise Yggdrasil’s preconfigured, regulation-ready development toolkit which enables studios and game developers to use a standardised technology solution to develop and effectively distribute games anywhere in the world.

This means YG Masters partners can source, build, and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.

GATI is the enabler of the Yggdrasil Decentralised Aggregation Network. All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil franchisee. 

Richard Clarke, COO at Skyrocket Entertainment, explained: “We’re delighted to announce our partnership with Yggdrasil. YG Masters has been a phenomenal success for its members and the recent addition of GATI technology will provide us with the firepower we need to significantly boost and further grow our global operations in the most efficient and secure way.”

Debuting at the 2018 Cannes Film Festival, Skyrocket  aims to transform Hollywood feature films and branded intellectual property rights into content for real and social money gaming.

The company recently acquired the international rights to 75 feature films including Rambo 4, The Expendables, and The Fallen franchise.

Skyrocket’s content development and distribution division joins a multitude of independent studios and game developers on YG Masters programme.

Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, said: “Skyrocket has grown rapidly in a very short space of time, however by joining YG Masters they will be able to greatly accelerate that progress and scale, with access to an unlimited audience, all powered by our revolutionary GATI technology. I am positive that our customers and their players will enjoy the innovative games delivered from our Skyrocket partnership.”