Rush Street gains Michigan market access via Little River Casino Resort

Sportsbook and online gaming supplier and operator Rush Street Interactive has unveiled entry into Michigan after rolling-out a partnership with Little River Casino Resort.

Becoming the service provider for its in-casino retail sportsbook, the partnership with the Little River Band of Ottawa Indians also provides RSI with access to the online market in Michigan, with plans to launch co-branded online sports betting and online casino statewide as soon as regulations allow.  

While Little River Casino Resort plans to open its retail sportsbook during this year’s third quarter, online wagering in Michigan will launch later, on a schedule determined by regulators. However, residents can sign-up now to be notified immediately when online wagering begins.

“The Little River Band of Ottawa Indians has built an outstanding reputation and we are thrilled they have chosen RSI to be a part of that tradition,” stated Richard Schwartz, president of Rush Street Interactive

“Being only a lakeshore away in Chicago, the Rush Street Interactive team views this partnership as an opportunity to help bring a property-wide lift to Little Rivers Casino Resort, from slots to tables to restaurants, thanks to the tremendous and growing popularity of sports wagering.”

Little River Casino Resort features approximately 1,350 slot machines, 26 table games featuring various card games, craps and interactive stadium roulette, 292 hotel rooms, a 95 space RV park, three restaurants, three bars, a 1600 seat event centre, 4 conference rooms, an off-site golf course, and more.

Entry into the Wolverine State secures further US growth for RSI, with the firm boasting a presence in Pennsylvania, Colorado, Indiana, Illinois, and New York.

“The successful track record of Rush Street Interactive as a provider of in-casino sportsbooks in Pennsylvania, New York and Illinois, was very significant to us when we chose them as our partner,” noted Andrew Gentile, General Manager of Little River Casino Resort.  

“Rush Street’s ability to provide a road map of how they’ve enabled other land-based casinos to operate market-leading sportsbooks kept us from having to reinvent the wheel.”