Gaming Innovation Group has put pen to paper to sign a long-term agreement with a subsidiary of Casumo, Mill of Magic.

As part of the deal, Mill of Magic will use GiG’s products, such as its data platform and GiG Logic, to power its new ‘Pay N Play’ casino offering under its own license from the Maltese Gaming Authority.

Richard Brown, chief executive officer of GiG, noted: “We are very pleased to continue our partnership with the Casumo group by signing them onto our platform for a new brand launch. 

“We have worked with their sister brand, Dunder for several years, they have always prided themselves on first-class quality of product, services and marketing. We are sure they will deliver success in the Pay n Play market as well and we are pleased to be part of the project.”

The casino offering is set to go live by the fourth quarter of this year, with the partnership expected to make a ‘positive contribution’ to GiG’s revenues from 2021 onwards.

Casumo CEO, Shelly Suter-Hadad, added: “We are thrilled to be expanding our partnership with GiG for the launch of our new Pay N Play casino, which will further diversify our group’s offering and enable a new channel for growth. 

“Together we’re looking forward to bringing another distinctive brand and strong product to market later this year.”

Yesterday, GiG confirmed that its iGaming Cloud subsidiary had been granted a permanent casino service industry enterprise licence for the New Jersey market.

Awarded by the New Jersey Division of Gaming Enforcement, GiG’s operations within the state began over two years ago after the state regulator awarded the firm a transactional waiver.