PointsBet has inked a multi-faceted multi-year partnership with Kroenke Sports and Entertainment as the firm seeks to cement a presence within Colorado ahead of its impending launch.

The agreement sees the sportsbook operator become the official and exclusive gaming partner of the NBA’s Denver Nuggets, NHL’s Colorado Avalanche, and National Lacrosse League’s Colorado Mammoth, as well as the Pepsi Center home of the three franchises.

The agreement spans across the entire gaming category, including retail and online sports betting, daily fantasy, online casino, and free-to-play games. 

As part of the deal, PointsBet has also been named an official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, which will feature PointsBet data integration.

PointsBet, Altitude TV, and Altitude Sports Radio will also work together to enhance consumer education and encourage responsible gambling via integrated content. 

“PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting product, as well as for having the fastest app in the marketplace,” stated Matt Hutchings, KSE EVP and CCO. “Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience.  

“We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favourite teams via PointsBet. PointsBet demonstrated just how much they value Denver and the Rocky Mountain Region, when they chose to locate their United States headquarters here in Colorado. They recognise, as do we, that Denver is a fast-growing and dynamic city home to some of the most passionate sports fans in the world.”

As part of the deal, KSE will unveil a new in-arena destination at Pepsi Center to be live for the 2020-21 seasons, featuring three distinct areas: the PointsBet Sports Bar, an outdoor patio extension of the PointsBet Sports Bar, and the PointsBet Premium Club. 

Pepsi Center’s club level will also undergo a rebrand for the 2020-21 season to be called the ‘PointsBet Club Level,’ featuring signage from the sportsbook, brand ambassador placements, and more. 

“It was instant from day one there were shared values between the Kroenke Sports and Entertainment team and PointsBet, with a clear focus for putting our fans and customers first,” explained Johnny Aitken, CEO of PointsBet USA

“We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process.

“We have defined ourselves via our proprietary, in-house technology on delivering the fastest and easiest sports betting experience in the USA, and Denver sports fans in-arena or at home watching games on the Altitude Sports Network will be provided many ways to elevate their viewing experience engaging with our market-leading PointsBet Sportsbook app.”

Though not yet available in the state of Colorado, PointsBet is expected to soon release its sports wagering app for bettors within the Centennial State. The operator will also have a retail presence at Double Eagle Hotel and Casino in Cripple Creek.