Outfitted with betting kiosks and video walls, the sportsbook exists within The Brook’s ‘Stadium’ sports entertainment space, with the opening, representing DraftKings’ eighth retail location in the US, coinciding with the return to action of many professional sports leagues.
In consultation with regulators and public health officials, DraftKings Sportsbook at The Brook may also add to or update safety and sanitisation procedures implemented by Nevada-based Eureka Casino Resorts, which acquired and re-branded the venue in 2019, during the last few months.
“With major sports resuming in recent weeks, I am extremely pleased The Brook is opening its new retail sportsbook,” said Governor Chris Sununu. “This retail sportsbook represents the next evolution for the New Hampshire Lottery and DraftKings, which have already established New Hampshire as the go-to destination for sports betting in the Northeast.
“Along with placing bets online and with their mobile devices, sports fans now have an exciting new retail location where they can place bets on their favourite teams and experience this new way to win.”
The New Hampshire Lottery and DraftKings launched mobile sports betting in the state in December 2019. DraftKings is New Hampshire’s exclusive sports betting provider and has committed to operating at least four retail sportsbook locations statewide. Since December 2019, total sports betting in New Hampshire has exceeded $65m.
“DraftKings is a customer-first company that looks at the many ways fans engage with sports,” said Ezra Kucharz, chief business officer of DraftKings. “Our valued collaboration with The Brook and the New Hampshire Lottery will bring an immersive and entertaining in-person sports betting experience to fans in New Hampshire.”
In January 2019, Eureka Casino Resorts acquired the historic 75-acre property and began a year-long, multimillion-dollar project to completely remodel and rebrand the 90,000 square foot facility as The Brook.
Formerly known as Seabrook Park, the transformation included a race and sportsbook, the largest of its kind within 300 miles, at the only pari-mutuel facility in New Hampshire.
“The New Hampshire Lottery is excited to be working with The Brook and DraftKings to open New Hampshire’s first retail sportsbook, further establishing New Hampshire as a premier sports betting destination in the northeast,” stated Charlie McIntyre, executive director of New Hampshire Lottery.
“With more than 42,000 registered NH users, mobile sports betting is already attracting a new generation of players to the New Hampshire Lottery. The addition of The Brook’s retail sportsbook will only further support our efforts to maximise revenue for education in New Hampshire.”